EventSphere Live

EventSphere Live provides mobile applications for large-scale events, festivals, and conferences, offering interactive maps, personalized schedules, and real-time updates to attendees.
Objective
To enhance attendee engagement and navigation within sprawling event venues, enable personalized content delivery based on attendee location, and provide event organizers with valuable crowd flow analytics.
Strategy
Deployed Useful Networks' Advanced Geo-Fencing and Proximity Solutions to create micro-geo-fences around event areas, trigger contextual notifications, and enable crowd flow analysis.

EventSphere Live

EventSphere Live implemented Useful Networks' geo-fencing technology to create highly precise virtual boundaries around various points of interest within their event venues, including stages, vendor booths, specific zones, and facilities. This allowed for the delivery of hyper-contextual push notifications to attendees, such as alerts for upcoming performances, special offers at nearby vendors, or directions to less crowded areas. Beyond individual engagement, the solution also enabled the anonymous aggregation of location data within these geo-fenced areas. This provided event organizers with real-time insights into crowd density and movement patterns, which proved invaluable for managing safety, optimizing resource deployment (e.g., security, first aid, restrooms), and understanding attendee flow throughout the event. The enhanced location accuracy also significantly improved the in-app navigation experience for users.

EventSphere Live deployed Useful Networks' Advanced Geo-Fencing and Proximity Solutions. This allowed them to:

  • Micro-Geo-Fencing: Create precise geo-fences around stages, vendor booths, workshops, and key facilities within the event venue.
  • Contextual Notifications: Trigger personalized push notifications to attendees as they entered specific zones (e.g., "Your favorite band starts in 5 minutes at Main Stage!", "Special discount at Booth 12 for the next hour!").
  • Crowd Flow Analysis: Anonymously aggregate location data within geo-fenced areas to provide event organizers with real-time insights into crowd density and movement patterns, aiding in safety management and resource allocation.
  • Interactive Way-finding: Improve the accuracy of their in-app navigation, guiding attendees seamlessly through complex event layouts.

Client Testimonial

Client Testimonial"Our attendees rave about the EventSphere app, and a huge part of that success is thanks to Useful Networks. Their geo-fencing solutions allowed us to deliver truly personalized experiences, from timely alerts to relevant offers. The crowd analytics also gave our team invaluable insights for managing event flow. It's made our events smarter and more engaging."
— Chloe Davis, Product Manager, EventSphere Live

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